For two years, I was instrumental in the production, editing & distribution of serial entrepreneur Gary Vaynerchuk’s personal podcast - The Garyvee Audio Experience - acting as Gary’s personal audio engineer. During my time on TeamGaryvee, I helped to grow the podcast from 2M monthly downloads to over 8M monthly downloads, producing over 600 episodes, released daily.
My core responsibilities included daily podcast production, the technical setup & run of #AskGaryVee, #podSessions, and podcast specific content which included a three camera livestream setup, as well as professional audio utilizing Shure SM7b Mics and editing & distribution of the show across all platforms.
The Garyvee Audio Experience was regularly in the Top 50 chart on Apple Podcasts, and consistently in the Top 10 Business podcasts.
The podcast was nominated for Best Business Podcasts for the 2018 iHeart Podcast Awards
Along with producing, editing and distributing the podcast, I guest wrote an article on “How To Start A Podcast” - outlining the basic steps required to just start. The article has since received tens of thousands of hits, via social promotion, SEO and direct referral.
An example of rapidly - iterated creative to help drive awareness
In addition, I was responsible for the creation and distribution of assets that would natively drive a listener from social to a podcast listening platform of their choice, to help boost traffic & listenership. Through social testing, we were able to drive millions of views & impressions on podcast content, some of which ended in a clickthrough to subscribe (which of course is a difficult attribution, due to the nature of podcast platforms).